iStraight System

(Professional Hair Straightening Solution)

Since 1998, iStraight System has provided professional stylists with high-quality solutions for sleek, manageable styles with lasting results. Also known as Thermal Reconditioning or Japanese Straightening, this system helps transform curly, wavy, or frizzy hair into beautifully straight, shiny, and silky hair. A trusted choice for professional stylists worldwide.

iStraight System

For Licensed Professionals Only

The iStraight System is designed exclusively for licensed professionals. If you are a licensed stylist interested in learning more or placing an order, please contact our office for assistance.

  • Collagen & 6 Natural Oils (including avocado, rosemary, lavender) to help nourish and protect.
  • Cysteamine to help prevent over-processing while maintaining hair strength.
  • Ionic Technology supports smooth, even restructuring for healthy-looking results.
  • Customizable Strengths – Three Formulas for Different Hair Types:
    Max: For resistant, virgin, or healthy hair.
    Normal: For fine, colored, or dry hair.
    Mild: For highlighted, bleached, or heavily damaged hair.
  • Pure Keratin (Pre-Treatment): Equalizes porosity & replenishes lost proteins. Ideal for damaged hair.
  • Ceramide Serum (Heat Protector): Shields hair with keratin, ceramide & natural oils.
  • Reaction B3 Treatment (Deep-Conditioning Treatment): Nourishes and conditions to enhance longevity & hair health.
  • Reaction B3 Oil (Finishing Oil / Frizz Control): Locks in moisture, restores shine, and protects hair with 6 natural oils for a smooth non-greasy finish.

Before & After

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